Hosted in collaboration with Instituto Marangoni Miami, the event was the first opportunity for students learn about the art of luxury brand entrepreneurship.

Students explored the unfiltered journey of building a luxury brand and examine the intricate process behind crafting a product of substance and articulating a distinct brand ethos.

Lead by Cesar Evander, the masterclass navigates the realities of entrepreneurship in a luxury universe where storytelling and artistry intersect with business realities.